GOTTI’S UN­ORTHO­DOX MAR­KET­ING CAM­PAIGN

Empire (UK) - - PREVIEW -

Gotti, a new biopic of New York City mob­ster John Gotti with John Tra­volta in the star­ring role, has earned a rare zero per cent on Rot­ten Toma­toes. “He may have been a mur­derer, but even Gotti de­served bet­ter than this,” read one re­view. Un­de­terred by the crit­i­cal maul­ing, the mar­ket­ing team be­hind Gotti took on an un­usual tac­tic: fir­ing back. “Au­di­ences loved Gotti,” claimed one trailer. “Who would you trust more? Your­self or a troll be­hind a key­board?” It re­mains un­clear which au­di­ences loved Gotti, though. The only ev­i­dence seems to be the Rot­ten Toma­toes au­di­ence score, which boasts over 7,000 pos­i­tive rat­ings — an im­pres­sive tally, given it only screened in 500 cin­e­mas. Bada-bing!

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