Jack Daniel’s: history in a square bottle

1991

Esquire is born, in central London. About 4,000 miles away, in Lynchburg, Tennessee, home of the Jack Daniel Distillery, glasses are raised to mark Jack Daniel’s 125th birthday.

1997

The first appearance of Jack Daniel’s Single Barrel launches: the company’s second new whiskey (after the twice-charcoal-mellowed Gentleman Jack in 1988) to launch in a century.

2008

Jeff Arnett becomes Jack Daniel’s seventh master distiller. Only five master distillers separate Jeff from Jasper Newton “Jack” Daniel himself.

2011

Jack Daniel’s introduces its first flavoured expression — Jack Daniel’s Tennessee Honey — attracting a whole new generation of Jack drinkers. Four years later, Jack Daniel’s Tennessee Fire is introduced.

2016

Celebrations for Jack Daniel’s 150th anniversary include a worldwide Barrel Hunt sparked by clues on Facebook, and a limitededition whiskey from barrels “slow-toasted” in one of the Distillery’s sunniest spots.