OBJECT OF DESIRE
Hallowed French house Louis Vuitton and hip skate label Supreme collaborate on the sports bag of the season
Founded in New York in 1994, Supreme has long been among the most sought-after of the streetwear brands, with demand regularly outstripping supply, as anyone who has seen the snaking queues outside its London shop, in Soho, can confirm. No surprise, then, that the brand’s most recent collaboration, with the fabled French maison Louis Vuitton, is among the most covetable collections of the season, and not just for self-described hypebeasts; anyone with an interest in fashion and branding, will be excited (and not a little amused) by the collision of upstart American skate culture and one of the most hallowed names in European luxury. There are 23 items to choose from, but our pick is this holdall, cut from Louis Vuitton’s Epi leather in retina-burning red, Supreme’s signature shade. It’s perfect for a weekend away, of course, but, really, this has very little to do with practicality. It’s about scarcity, desire, and, well, showing off. Get it while it’s scorching hot.