The science be­hind Ac­qua di Parma’s scent

The science be­hind a lux­ury fra­grance

Esquire (UK) - - Contents -

Launched in 1999, Ac­qua di Parma’s Ci­presso di Toscana, the first of its fresh, lively Blu Mediter­ra­neo line, quickly at­tained cult sta­tus. But de­spite its pop­u­lar­ity, the scent was dis­con­tin­ued in 2012 to make way for new ad­di­tions to the col­lec­tion. Ad­mir­ers of it did not for­get, though, and thanks to the per­sis­tence of fans like Mats Kling­berg, founder of Lon­don’s Trunk Cloth­iers, the fra­grance is set for a glo­ri­ous re­turn this sum­mer. Here, Paola Pa­ganini, Ac­qua di Parma’s prod­uct de­vel­op­ment and in­no­va­tion direc­tor, breaks down the fra­grance’s six key in­gre­di­ents, to ex­plain what makes it so ef­fec­tive.

Blu Mediter­ra­neo Ci­presso di Toscana, £98/150ml, by Ac­qua di Parma

① La­vandin

“From the same fam­ily as laven­der, la­vandin is less soapy than laven­der, al­though still fra­grant while adding a sub­tle hint of rosemary to the scent.”

② Star anise

“Spicy with liquorice un­der­tones, it’s from a plant grown in the east­ern Mediter­ranean. It’s a bridge be­tween top and bot­tom notes, bring­ing har­mony to all the in­gre­di­ents.”

③ Elemi

“A tree resin that is of­ten used in aro­mather­apy. It is pep­pery with green, spicy notes and a dis­tinc­tive citrus un­der­tone that is both fra­grant and mas­cu­line.”

④ Cy­press

“A tree found along the coast of Tus­cany, it pos­sesses a strong scent with notes of bal­samic, salt and sea breeze. It brings en­ergy to the fra­grance, and a sense of clean air.”

⑤ Sage

“Works in per­fect har­mony with la­vandin. We source it from shrubs grow­ing close to the French Riviera. The prox­im­ity to the sea adds an earthy, salty and very aro­matic qual­ity to the herb.”

⑥ Or­ange and pe­tit­grain

“Or­anges from the south of Italy are zesty and a lit­tle sweet. We mix them with pe­tit­grain oil from leaves and flow­ers of bit­ter or­ange trees. Think of it as the flower of citrus.”

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