No 80 Men’s fragrances by Louis Vuitton
Unsurprisingly, of all the houses in Grasse, France — the hilltop town just north of Cannes renowned as the spiritual home of perfumery — Louis Vuitton’s is the most elegant. Tucked behind a gate on an unassuming street, the lush garden and simple exterior of Les Fontaines Parfumées belies the shimmering laboratory housed within, the domain of master perfumer Jacques Cavallier-Belletrud, one of the world’s foremost noses, a fourth-generation perfumer and a son of Grasse. Charged with creating Louis Vuitton’s first collection of men’s fragrances, he’s done a very fine job. There are five scents, each unique and masculine: L’Immensité is the most classically “fresh” fragrance, with notes of grapefruit, ginger and ambroxan, while Au Hasard is richer and warmer with sandalwood and cardamom. Esquire’s choice, though, is Sur La Route, subtly reminiscent of fragrant evenings on the Riviera. How apt.
Words by Charlie Teasdale Photograph by Dan McAlister