Bruce Hulse

Hulse — who’s worked with Paulina Porizkova and Cindy Crawford and fronted campaigns for Levi’s and Calvin Klein — thinks guys need to suit up again. “Why don’t more men dress like that? It’s all there! It was there back in the Eighties.” He means pieces like a cashmere-wool Armani suit that he bought in 1982 but still wears today. “I’m always surprised at how many men have no idea of how to dress,” he says. “And this is coming from a surfer.”

Grey wool jacket, £1,000; white cotton shirt, £260; navy silk tie, £140, all by Giorgio Armani

Opposite: grey alpaca-blend turtleneck sweater, £540; black/white houndstooth wool-blend trousers, £180, both by Michael Kors. Black leather boots, £495, by O’Keeffe. Stainless steel Superocean Heritage II B20 Automatic 46 on black rubber strap, £3,590, by Breitling