Bremont and Jaguar salute a Le Mans legend
In an ongoing partnership between the luxury British watch company and the luxury British car company comes the latest creation, paying tribute to the triple Le Manswinning D-Type racing car. Jaguar is producing 25 original specification D-Types, with the accompanying chronometer watch sporting the blue pantone of the Ecurie Ecosse Jaguar racing team. We spoke to Ian Callum, Jaguar design director, about the relationship.
ESQ: Why are Jaguar and Bremont a good fit?
IC: I think there’s still magic in British design, an integrity and romanticism, that people love. Bremont is a very mechanical brand; they don’t overcomplicate things. I feel we’re similar. There’s an amazing understanding between the two. We’re not trying to boil the ocean or change the world. We’re making great products. There’s a shared view on design and life.
ESQ: What do you like about the new watch?
IC: I think it’s about the details that each wearer will discover as they go along. The blue is very important, but there’s also the winder based on a Dunlop tyre and the strap based on the steering wheel. But really, what’s special is what’s inside — the engineering. ESQ: What makes an enduring design?
IC: I think it needs clarity of design and a sense of beauty. It’s actually very hard to hold that throughout the entire process of a creating something, whether it’s a new car, old car or a watch. I think we’ve achieved that with this watch.
Jaguar D-Type watch, £5,495; bremont.com; jaguar.com