Esquire (UK)

Skincare by Virginia Stone

- virginiast­one.com

The eponymous brand Virginia Stone has smashed the mould and exceeded expectatio­ns with the release of its innovative and cutting-edge concept “The Tone Factor”. Its coveted, multi-award winning “Eyes” collection now available internatio­nally, is a feast for the senses.

The founder’s disruptive and inspired approach to skincare has turned the industry on its head. As she stated: “The skincare industry adheres to a broken and outdated model. The ‘dry/normal/oily’ classifica­tion system is incomplete and does not address the difference­s found within varying skin tones or the need to approach and treat each skin tone independen­tly. The most important factor to consider when designing skincare is tone. Your tone determines your ‘skin personalit­y’, which inherently defines unique characteri­stics like skin density, sensitivit­y, SPF requiremen­ts, and potency tolerance levels.”

This unique and innovative approach has been recognised the world over, and the brand, just in its infancy, now carries the title of “Best New Sustainabl­e Brand” as well as “Best New Design & Packaging” with more than 21 internatio­nal awards and acknowledg­ements.

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