MAKE YOUR NEXT WATCH A BEATER
Your other timepiece should be able to take some punishment
Allow us to caveat the following by saying that Rolexes, Pateks, Omegas and the like will always be our first loves. It’s just that the pool of cool watches has expanded. We’re talking about the rise of the so-called “beater” watch: an inexpensive timepiece that you’re proud to wear but it wouldn’t mean the end of the world if you left it in a locker at the gym. That is to say, it does the heavy lifting of your main Swiss squeeze and looks almost as good. A Seiko 5 Sports watch is a fine example of what we’re getting at — something stylish and well-made that doesn’t come close to breaking the bank. Timex, Swatch, Unimatic and Merci also offer serious wrist kudos for a modest price.