Here comes the dad hat (again)
The headgear trend we hate to love hasn’t yet peaked
Patrick Johnson of P Johnson likes his “daggy” (Antipodean for scruffy). Jack Carlson, founder of Rowing Blazers, prefers his to reference niche US institutions. Michael Hill of Drake’s dreamed up fictitious horticultural societies and racquet clubs for his. Same goes for Charaf Tajer at Casablanca. Today, any brand worth its Sea Island cotton has a dad hat. The quicker it sells out and the more obscure the reference emblazoned on it, the better. If your curved brim cap namechecks a Texan modern art museum, a Rhode Island golf club with an exclusive and secretive membership scheme, or a Rolex-sponsored sporting event, then you are carrying serious fashion clout. They’re exclusive, but not expensive, which is the whole point. A knowing wink, an “if you know… you know”, worn on your head. “This old thing? I got it from the Chinati Foundation in Marfa. Oh, you’ve never heard of it? You have to visit. You really must.”