Enchanté Communication – Global Fashion Brand Feature of the Season Interview with Jonq-Jin Kuo from Vivvant London
Inspired by the quintessentially British gentleman, Jonq-Jin Kuo swapped numbers out for a degree in Fashion Marketing and the tropical temperature of Taipei for the rainy streets of London. After gaining experience behind the scenes, working as a tailor in Saville Row and for Tom Ford at Selfridges, Jin took his knowledge to the streets and quickly gained notoriety with his successful fashion blog in mandarin. With one door closing – his fashion blog – another opened, leading to an exclusive book deal to publish ‘Just Like A Londoner’, a guide to achieve the stylish London-look, classic yet modern. After observing, altering, and teaching men how to dress, it was time to give them the basics to do it with and so, Vivvant was born. For Vivvant, style is synonymous with quality, to ensure the shoes are produced to the highest grade of craftsmanship, they work with a small family-run business in the epicentre of leather goods: Italy. “Choosing the right shoemaker was one of the most tedious tasks, after visiting many places across Portugal, Spain and Italy, I found a highly-skilled family-run business in Florence. I’m very proud that as a young brand our shoes are enlaced with years of experience, says Jin” Vivvant creates shoes for any occasion, however, this doesn’t mean one shoe all occasions. “We currently sell four styles of boots and one trainer; these can all easily be dressed up or down. For instance, by adding rubber soles to boots, these can easily fit with both jeans and suits, making them versatile while ensuring you’re still dressed immaculately,” says Jin. The Founder’s – and editor’s – personal favourite is the Trucker Boot, confirming that there aren’t enough boots fashioned
Vivvant proves to be the British answer to the Italian craftsmanship and luxury of Cuccinelli, and we can wait to step in his shoes.