Mak­ing the pitch

Essex Life - - ESSEX PROPERTY -

You’ve made up your mind to move, so now for the im­por­tant mat­ter of sell­ing your cur­rent home. Typ­i­cally, peo­ple will in­vite agents to pitch be­fore choos­ing who they want to han­dle their sale, but how can you best weigh up what they have to say?

Start with a lit­tle re­search of your own. Look for recog­nised brands and read their anal­y­sis of the mar­ket through re­ports on their web­sites or in the prop­erty press, but re­mem­ber that na­tional and re­gional over­views can mask lo­cal vari­a­tions.

A good agent will be able to give you straight­for­ward ad­vice based on a proven track record, so make sure they demon­strate that abil­ity from the out­set. Alarm bells should start to ring if the val­u­a­tion an agent gives is clearly higher than com­pa­ra­ble prop­erty in the area. The fig­ure may sound at­trac­tive, but over­valu­ing is coun­ter­pro­duc­tive; your house is likely to linger and be­come stale, mean­ing you end up sell­ing for less than you might have done oth­er­wise. Don’t nec­es­sar­ily go for the high­est val­u­a­tion or, for that mat­ter, the low­est fee. You need to find out the sub­stance of the ser­vice on of­fer be­fore mak­ing a de­ci­sion.

Pick an agent you like and ask how they will mar­ket your home. Know how they will han­dle the sale, from find­ing a buyer through to a suc­cess­ful con­clu­sion. You also need to be con­fi­dent the agent has the ca­pac­ity to deal with any com­pli­ca­tions along the way.

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