Evening Standard - ES Magazine

NEWS JUST IN: LUCAS OSSENDRIJV­ER’S NEW THEORY

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Having left Lanvin in 2018, where he headed menswear for 14 years, it was announced in July last year that Dutch designer Lucas Ossendrijv­er had a new venture: creating capsule collection­s with the New York label, Theory. In a few days now, his inaugural collab will launch. ‘I am drawn to Theory because we both believe in empowering people — making their lives easier and making them feel good about themselves,’ Ossendrijv­er says. ‘The clothes have real impact. It’s not about creating editorial looks that look great in an image or on a catwalk — it’s a product that lives on the street.’ Products such as men’s and women’s ready-to-wear, footwear and accessorie­s. We look forward to the swathes of Londoners who’ll no doubt be hitting the streets dressed in it all come autumn.

Available in stores and online from 7 Sep (theory.com)

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