Evening Standard - ES Magazine
NEWS JUST IN: LUCAS OSSENDRIJVER’S NEW THEORY
Having left Lanvin in 2018, where he headed menswear for 14 years, it was announced in July last year that Dutch designer Lucas Ossendrijver had a new venture: creating capsule collections with the New York label, Theory. In a few days now, his inaugural collab will launch. ‘I am drawn to Theory because we both believe in empowering people — making their lives easier and making them feel good about themselves,’ Ossendrijver says. ‘The clothes have real impact. It’s not about creating editorial looks that look great in an image or on a catwalk — it’s a product that lives on the street.’ Products such as men’s and women’s ready-to-wear, footwear and accessories. We look forward to the swathes of Londoners who’ll no doubt be hitting the streets dressed in it all come autumn.
Available in stores and online from 7 Sep (theory.com)