Evening Standard - ES Magazine
MATA DURIKOVIC
Mata Durikovic’s collection was eccentric and joyful in the best possible way. Having developed materials she calls ‘bioplastic’ and ‘bioleather’ (made from substances such as starch, fruit and jelly), a lot of the clothes Durikovic, above left, makes are not only biodegradable but also edible. Her label, MADbyMAD, is what she calls ‘bioluxury’: ‘I want people to rethink traditional ideas of sustainable fashion,’ she says. Hailing from Slovakia, Durikovic’s work is heavily influenced by her close relationship with her grandmother. ‘She would remake old clothes into new garments for me to become different characters.’ The designer has already been endorsed by the likes of LVMH, Grayson Perry and Swarovski, and her singular approach is certain to get her far. @madbymad_