Evening Standard - ES Magazine

PRADA’S FIRST EVER HIGH JEWELLERY COLLECTION

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What is timelessne­ss? This is the question at the core of Prada’s new high jewellery line, Eternal Gold, the first foray into fine jewels in the brand’s 109-year history. More than simply decorative, these are jewels designed to disrupt. The vision of Timothy Iwata, Prada’s new jewellery director (formerly at Cartier), the 48-piece collection has been entirely crafted from recycled gold. Be it a signature Prada logo plaque pendant, or a heart-shaped charm, every piece comes complete with its own scannable authentici­ty card that tells the wearer the exact source of its gold — anything from an old iPhone to discarded industrial scraps. The tiny, glistening diamonds employed throughout are procured with similar rigour. It’s an endeavour that feels entirely simpatico with the future-facing direction currently being jointly overseen by Miuccia Prada and Raf Simons, especially when worn in the David Sims-shot campaign featuring Maya Hawke, KoreanCana­dian musician Jeon Somi and the American poet Amanda Gorman (right), who said: ‘In my eyes, what is always eternal and golden is breaking new ground in transparen­cy, sustainabi­lity and consciousn­ess.’ Word.

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