Evening Standard - ES Magazine

BRAND TO KNOW: FIDAN NOVRUZOVA

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Still haven’t found the perfect winter boot? Look no further than Central Saint Martins graduate Fidan Novruzova, who launched her namesake brand in 2020, quickly gaining a cult following on social media for the label’s highly distinctiv­e footwear. The Moldovanbo­rn designer’s super-chunky, wrinkled, square-toed boots with metal spike heels, rendered in ombré leather, tap directly into the current Y2K obsession. Although, Novruzova’s work is referentia­l but never gimmicky; in fact, the brand’s tagline is ‘Redefining the notion of modern nostalgia’. Worn by the likes of Bella Hadid and FKA twigs, Fidan Novruzova can also count ES Magazine as a fan. Fidan Novruzova is stocked exclusivel­y at ssense.com

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