Evening Standard - ES Magazine

THE ‘SOBER ZONES’ EXPLAINER

A brief outline of the weirdest innovation at this World Cup

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How exactly do you host one of the most traditiona­lly boozed-up gatherings on Earth in a country where being drunk in public is a literal crime? Simple: you introduce ‘Sober Zones’. These vaguely dystopian-sounding areas will give fans appearing particular­ly ‘tired and emotional’ in Qatar the chance to recuperate in peace. According to Qatar’s World Cup chief, Nasser Al Khater, the zones will be places ‘to make sure [fans] keep themselves safe and they’re not harmful to anyone else’. Whether viewers will be privelege to any footage from these dry-out camps remains to be seen. We’re imagining something along the lines of the ‘chill-out room’ in a Nineties nightclub: beanbags, ambient vibes, lava lamp-esque projection­s. The reality will probably be significan­tly less enjoyable...

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