Evening Standard - ES Magazine

HIGHER INNOVATION EXECUTIVE

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The best job titles you see on LinkedIn are often those that feel like a manager batting away a persistent employee with random pretentiou­s job words, like a small-time gangster laying out bills in the hand of a beat cop. But anyway, High Innovation Executives are all called Rob and they recently changed to Flame Grilled Steak crisps because they just bought a new Audi and the Prawn Cocktail crisps were giving the leather steering wheel a pinkish hue. Which is the kind of thing that makes Robs go full-blown psychotic.

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