To recruit the best, look for soft skills — and steer clear of the ‘hoppers’

Dear James WHAT are your top tips for attracting and retaining talent — and what are some of the pitfalls employers should watch out for?

Peter Helin IT’S people who breathe life into business, which is why attracting and retaining talent should always be a priority. A successful business is built on the passion and quality of the people within it — recruiting and obtaining the best talent is just as vital as managing finances and generating sales.

When I find someone I believe has the ability and personality to add value to the business, I will create a role specifically for them. To get the best team, there are a few things you should be looking out for.

First, do not underestimate the power of soft skills. Too many employers put all their energy into finding the most qualified person, overlooking other capabilities. Qualifications are not the be all and end all — communication, teamwork and time-management skills are far more important. If you’re too preoccupied with qualifications, you end up having a team with all the gear but no idea. Second, keep an eye out for “hoppers” or people who are always jumping from job to job. If they are going from competitor to competitor, you should question their loyalty and think twice about the time you put in to developing them.

Third, the key to retaining talent is keeping staff motivated by providing objectives that allow them to grow and feel as if they play an important role in the success of your business.

Ultimately, the recruitment process is an opportunity for you to sell the benefits you offer. Working in a small business allows employees to take on more responsibility and have the chance to make a difference. Emphasise this and you will appeal to the ambitious nature of many people.