Evening Standard

It takes a special kind of designer to redefine the way we get dressed. Karen Dacre has a guide to the ones to watch out for now

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THERE’S nothing like fashion month to clog up your Instagram feed with blurry catwalk shots and up-close insights of clothes you don’t want. At least you think you don’t want them: after

5,000 pictures and much online fawning over the same awkward shoe you begin to doubt yourself.

This is the reality of fashion fatigue. The truth of course is that among the overshares and the hysteria is a handful of brands which will have a lasting impact on the way we get dressed. Not least because their influence expands way beyond the catwalk and into our collective style psyche.

These are the agenda-setters and the designers with real global reach. Accordingl­y, here we profile the shows you really need to watch out for this season. It’s a bluffer’s guide.

Milan

The sleeping giant of the Italian luxury world has woken up from its slumber and is poised to make waves. Blossoming under the charge of Daniel Lee — a 32-year-old Central St Martins graduate who unveils his first full womenswear ready-to-wear collection next week — the house is set to fill a hole for pared-back, quietly luxurious fashion that has been absent since Phoebe Philo departed from Céline (see #oldceline).

While Lee is yet to stage a mainline fashion show for the house, his debut pre-fall collection (unveiled in December) and a subsequent ad campaign which came close to breaking the internet when it was unveiled at the end of last month have insighted hysteria. Certainly,

 ??  ?? Hot seat: Bottega Veneta’s SS19 campaign. The fashion house isthriving under London graduateDa­niel Lee
Hot seat: Bottega Veneta’s SS19 campaign. The fashion house isthriving under London graduateDa­niel Lee

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