Brighten up! Why apple green is the colour of the season

GIVEN all the walks we are doing at the moment, it makes perfect sense that this season’s must-wear colour comes straight from Mother Nature. The takeaway from the spring/ summer 2021 shows was that the colour of the moment is apple green. Molly Goddard went goo-goo for green as she churned out apple-toned maxis, midis and even platform UGGs that came as part of her debut collaboration with the footwear label, while

Ganni injected fresh bursts of the hue into its detachable faux leather collars, shorts and bags. At Bottega

Veneta’s socially-distanced show in December, it was rebranded as Bottega

Green and injected brightness into platform mules, bags and fringed dresses.

The day after the brand’s show, Hailey Bieber posted to Instagram sporting two pieces from the collection with the caption “me in green” which received nearly 1.5 million likes.

It’s perhaps no surprise given the topsy-turvy state of affairs that designers are ushering through the shade. “Green is a much more calming colour which is why, when we feel stressed, we’re encouraged to surround ourselves with nature and to eat lots of green foods,” says colour psychologist Jules Standish.

For those ready to lean into green, Arket’s apple-toned Ice Crepe Scoop Neck Top will give you change from £40, while KITRI’s limited-edition Karoline dress comes in a meadow-fresh shade that promises to pep up even the most quotidian of Zooms. If you’re reluctant to shed the sweats just yet, then look to Ganni, which has just released new green tones of its sell-out loungewear range, Softwares. No, it doesn’t count as one of your five a day, but ahead of our lives hopefully resuming on June 21, it may well be time to put all your apples into one (shopping) basket.