Munday: It’s not all about medals

TEAM GB will not just be counting medals in Tokyo, according to UK Sport CEO Sally Munday, writes Matt Majendie.

The British team has become something of a medal factory in recent Olympics, often with a win-at-all-costs mentality.

But UK Sport, who fund Britain’s Olympic and Paralympic athletes through the National Lottery, have shifted that approach under Munday. Athlete welfare has been put at the forefront, while medal targets for each sport have not been publicised in response to the level of uncertainty around Covid.

Munday said: “Success is not just about counting medals, it’s about our athletes reaching Tokyo and getting them home again safely.

“It’s enabling them to achieve their dreams…but also about them bringing us together and being a source of pride.”