Angus landfill site inspires Vogue Italia video shoot

A LANDFILL site on the outskirts of Forfar has once again taken centre stage in the fashion world, this time in a video by a leading film director whose latest masterpiece was shown at the Milan Fashion Show.

Following in the footsteps of top British fashion designer Stella McCartney, who used the Restenneth site for a photo shoot last summer, film director Elena Petitti di Roreto arrived with a full crew to shoot Allegory of Water for Vogue Italia.

The thought-provoking end product was shown at the Next Green Talents exclusive party dedicated to the new generation of international fashion design at the Palazzo Morando during the recent Milan Fashion Show.

It celebrated the scouting project established in 2011 from the collaboration of Vogue Italia and Yoox, a bond that has been constantly renewed and this year turned the spotlight on ethical values and a more considerate approach to consumerism.

The video features model Julia Campbell-Gillies standing on the landfill site next to a pile of discarded mattresses as a digger works in the background.

The “kindness and warmth” of the Angus Council workers is praised among the credits, with “special thanks going to Rikky Goodwin, Ian Douglas, Ian Blake, Robert Longmuir, Aiden Devlin, Rob and Hector”.

Angus Council strategic director Alan McKeown said: “We are currently promoting the Right Stuff Right Bin campaign, as presently up to 50% of the household refuse could be recycled, reducing costs of recycling and reducing the impact on our environment.

“We are delighted to support partners who share this goal.”

A still from the video.