Bak­ery on a ve­gan roll

Greggs to sell meat-free sausage snack in Tay­side

Evening Telegraph (First Edition) - - Your Voice - BY JON BRADY

BAK­ERY gi­ant Greggs has per­formed a U-turn and an­nounced its new ve­gan s a u s a ge r o l l s w i l l b e com­ing to stores across Tay­side af­ter all.

The New­cas­tle firm’s chief ex­ec­u­tive Roger White­side said that he had been “taken by sur­prise” by the level of de­mand for the food­stuff, launched on Jan­uary 3.

Half of Greggs’ 1,800 stores were able to of­fer the treat, made with veg­etable oil and a “be­spoke” Quorn fill­ing, from launch.

How­ever, no stores in Tay­side cur­rently stock them, with the clos­est out­lets sell­ing them be­ing at ser­vice sta­tions in Kirk­caldy and Stir­ling.

Mr White­side, who re­ceived an OBE in the Queen’s New Year’s Hon­ours list, has now con­firmed all stores will start stock­ing them “as quickly as pos­si­ble”.

He said: “With all the hype sur­round­ing it, it sold out straight away and we have 900 shops that didn’t get it who are now scream­ing out for it, so we are chas­ing our tail get­ting avail­abil­ity run­ning.

“We didn’t know if it would sell or not. Now we know it’s sell­ing out and we need to get it out there.

“The pri­or­ity is to get the food into shops that have al­ready had it, and then into the other shops.

“We are pulling out all the stops to get it ev­ery­where as quickly as pos­si­ble.”

Greggs has said the ve­gan sausage roll has been its big­gest hit in six years, with “hun­dreds of thou­sands” of the baked goods sold.

Barry Mackie-Con­lon, or­gan­iser of Dundee Ve­gan Fes­ti­val, said the pop­u­lar­ity of the treat showed ve­g­an­ism was about more than a health­ier diet.

He said: “Any­thing that makes be­ing ve­gan in Dundee more con­ve­nient and af­ford­able is al­ways a wel­come sight.

“Hope­fully Dundee busi­nesses will re­alise the rea­sons why peo­ple be­come ve­gan – it’s about eth­i­cal liv­ing not a tem­po­rary food or diet trend. As such the num­ber of ve­gans in Dundee will con­tinue to grow and be a con­stant con­sumer base that wants to sup­port lo­cal busi­nesses.”

Greggs’ new ve­gan sausage roll has proved a hit.

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