Evening Telegraph (First Edition)
Local deal to reward shoppers
PERTH’S very own loyalty programme has relaunched after a major update.
A gin tasting experience, bungee jumping, 2 for 1 pizza, plus money off afternoon tea and pet food are just some of the offers now available through the newly updated Mi Rewards website and app.
Relaunching in the city following a major update, Mi Rewards is claimed to be a first-of-its-kind loyalty platform, giving users the chance to earn points for shopping local, which they can spend on exclusive local offers.
The collaboration between Mi Rewards and Perth’s businesses aims to drive up local and loyal shopping in the city.
Perth Distillery is a major driver of the scheme and its co-founder Iain McDonald said: “I think the move towards exclusive offers from local businesses is a fantastic opportunity.
“A loyalty programme has to have value for the customer and for the business too.
“It’s absolutely paramount for businesses in Perth to encourage new customers through the door as well as retaining existing customers and an attractive offer will give customers the incentive they need to give you a go.”
Colin Munro is the managing director of Miconex, the company behind Mi Rewards and he said: “We’re excited to launch the new and improved Mi Rewards, giving users a front row seat to the best offers in the city.
“With Mi Rewards 2.0 we’ve kept the friction-free element and added upgrades that tap into what customers and businesses want from a loyalty programme.
“For customers, the gratification of earning points for shopping local that can be used to spend on exclusive local offers brings a tangible sense of reward for local shopping, while the gamification aspect of earning badges brings the fun.
“For businesses, their objective is bringing new customers through the door and that’s exactly what Mi Rewards does.
“It’s also free for businesses and can work alongside any other loyalty programme they’re running.
“By collaborating with Perth businesses, we’ve been able to come up with some fantastic, exclusive offers that Perth residents can enjoy as a reward for shopping local in our city.
“With Easter approaching, there are some fun activities and things to do on Mi Rewards, as well as money off gifts and practical items too.”