‘Uber of beauty’
New app sends make-up artist to your home
THE on-demand app is bringing the celeb beauty experience to the masses.
Katie Wright tests it out.
Have you ever been sat in front of a mirror trying desperately to stop your liquid eyeliner going wonky and your eyelashes clumpy, sighing and wishing you had a make-up artist to do it all for you?
Unless your surname happens to be Kardashian, chances are you don’t have a glam squad at your beck and call, but there’s now an app that wants to make the celebrity beauty experience a whole lot more accessible.
Touted as the ‘Uber of beauty’, Beyou connects users with make-up artists who will come to your home (or whenever you require) and work their magic, with prices starting from £35.
The idea for the app, which is now available nationwide in the UK, came about when founders Charlotte Green and Nawal Alkhedairy were living and working in Dubai.
“There, we got used to the fastpaced, forward-thinking, beauty-obsessed, social media-loving lifestyle, where beauty services are available at the click of a button,” Green says.
“The light bulb moment came whilst we were both at a friend’s wedding in France in August 2017 and we soft launched the app four months later.”
Clearly, the same demand exists over here; bookings on Beyou have increased by 150% in the last year, while client and make-up artist signups have nearly trebled.
“Birthdays, wedding guests and bridal bookings dominate the requests that we see coming through the app,” Green continues.
“Weekends are obviously prime time for these types of requests. However, it’s also not uncommon at 6am on a Tuesday to get a request for a client ahead of a big presentation,
Katie Wright, after her makeover, right, and above right, before