‘Uber of beauty’

New app sends make-up artist to your home

Evening Times - - FEATURES -

THE on-de­mand app is bring­ing the celeb beauty ex­pe­ri­ence to the masses.

Katie Wright tests it out.

Have you ever been sat in front of a mir­ror try­ing des­per­ately to stop your liq­uid eye­liner going wonky and your eye­lashes clumpy, sigh­ing and wish­ing you had a make-up artist to do it all for you?

Un­less your sur­name hap­pens to be Kar­dashian, chances are you don’t have a glam squad at your beck and call, but there’s now an app that wants to make the celebrity beauty ex­pe­ri­ence a whole lot more ac­ces­si­ble.

Touted as the ‘Uber of beauty’, Beyou con­nects users with make-up artists who will come to your home (or when­ever you re­quire) and work their magic, with prices start­ing from £35.

The idea for the app, which is now avail­able na­tion­wide in the UK, came about when founders Char­lotte Green and Nawal Alkhedairy were liv­ing and work­ing in Dubai.

“There, we got used to the fast­paced, for­ward-think­ing, beauty-ob­sessed, so­cial me­dia-lov­ing lifestyle, where beauty ser­vices are avail­able at the click of a but­ton,” Green says.

“The light bulb mo­ment came whilst we were both at a friend’s wedding in France in Au­gust 2017 and we soft launched the app four months later.”

Clearly, the same de­mand ex­ists over here; book­ings on Beyou have in­creased by 150% in the last year, while client and make-up artist signups have nearly tre­bled.

“Birth­days, wedding guests and bridal book­ings dom­i­nate the re­quests that we see com­ing through the app,” Green con­tin­ues.

“Week­ends are ob­vi­ously prime time for these types of re­quests. How­ever, it’s also not un­com­mon at 6am on a Tues­day to get a re­quest for a client ahead of a big pre­sen­ta­tion,

Katie Wright, after her makeover, right, and above right, be­fore

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.