Irn-Bru spices up Christ­mas with new Crimbo Juice

Evening Times - - NEWS - BY CARLA JENK­INS

WITH all the changes that Irn-Bru has gone through over the years, the Christ­mas ren­di­tions have to be the best. From the iconic ad­vert where the Snow­man dropped his friend to have a slurp of Irn-Bru amidst the win­ter air, Irn-Bru mastermind­s AG Barr are al­ways one step ahead.

And this year is no dif­fer­ent.

This Christ­mas Irn-Bru has blessed us with lim­ited edi­tion Crimbo Juice to spice up our fes­tive pe­riod – and at the Evening Times we were lucky enough to get our hands on an early sam­ple bot­tle of ‘Crimbo Juice’ to put it to the test.

The tra­di­tional bot­tle has had a Christ­mas over­haul with a red la­bel and cap with a snowflake de­sign and a tiny danc­ing snow­man in its cen­tre.

In typ­i­cal Irn-Bru mav­er­ick twist, the launch of Crimbo Juice into stores was any­thing other than quiet.

Three of Scot­land’s most pop­u­lar drag queens took to Buchanan Street yes­ter­day to shared their love of the drink to unas­sum­ing mem­bers of the Scot­tish pub­lic, whilst dressed as the Three Wise Queens of Crimbo: ‘Frankie, 24 Carat Goldie and Myr­iam’.

Mary Mac, a 29-year-old ‘Wise Queen’ from To­ry­glen, spoke of how much Irn-Bru meant to them.

“I love Irn-Bru – I spend a lot of my time in Lon­don do­ing shows, and a lot of the bars now ac­tu­ally stock Irn-Bru in the glass bot­tles be­cause I al­ways ask for it and have my friends drink­ing it too”.

“Irn-Bru means home to me. It means Glas­gow, it means proper Scot­tish drink.

“I grew up drink­ing Irn-Bru. I think peo­ple think that we take baths in it up here.

“I can’t de­scribe what it tastes like and I think every­one has to taste it once in their life.

“I think that’s why they say that – it does get you through!”

The re­lease of Crimbo Juice comes just days af­ter Irn-Bru 1901 promised to take fans of the soft drink back to the start of the 20th cen­tury to sam­ple the ‘old and unim­proved’ ver­sion made to a hand­writ­ten recipe stored deep in the com­pany ar­chives.

The drink will be pack­aged in tra­di­tional 75cl glass bot­tles as it was orig­i­nally sold.

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