Irn-Bru spices up Christmas with new Crimbo Juice
WITH all the changes that Irn-Bru has gone through over the years, the Christmas renditions have to be the best. From the iconic advert where the Snowman dropped his friend to have a slurp of Irn-Bru amidst the winter air, Irn-Bru masterminds AG Barr are always one step ahead.
And this year is no different.
This Christmas Irn-Bru has blessed us with limited edition Crimbo Juice to spice up our festive period – and at the Evening Times we were lucky enough to get our hands on an early sample bottle of ‘Crimbo Juice’ to put it to the test.
The traditional bottle has had a Christmas overhaul with a red label and cap with a snowflake design and a tiny dancing snowman in its centre.
In typical Irn-Bru maverick twist, the launch of Crimbo Juice into stores was anything other than quiet.
Three of Scotland’s most popular drag queens took to Buchanan Street yesterday to shared their love of the drink to unassuming members of the Scottish public, whilst dressed as the Three Wise Queens of Crimbo: ‘Frankie, 24 Carat Goldie and Myriam’.
Mary Mac, a 29-year-old ‘Wise Queen’ from Toryglen, spoke of how much Irn-Bru meant to them.
“I love Irn-Bru – I spend a lot of my time in London doing shows, and a lot of the bars now actually stock Irn-Bru in the glass bottles because I always ask for it and have my friends drinking it too”.
“Irn-Bru means home to me. It means Glasgow, it means proper Scottish drink.
“I grew up drinking Irn-Bru. I think people think that we take baths in it up here.
“I can’t describe what it tastes like and I think everyone has to taste it once in their life.
“I think that’s why they say that – it does get you through!”
The release of Crimbo Juice comes just days after Irn-Bru 1901 promised to take fans of the soft drink back to the start of the 20th century to sample the ‘old and unimproved’ version made to a handwritten recipe stored deep in the company archives.
The drink will be packaged in traditional 75cl glass bottles as it was originally sold.