Cam­paign to stop un­der­age drink­ing taken


AN INI­TIA­TIVE ded­i­cated to re­duc­ing un­der­age drink­ing by chal­leng­ing adults who buy al­co­hol for un­der 18s is ex­pected to be launched na­tion­ally.

“You’re Ask­ing For It” was first pi­loted in Mother­well and Wishaw in 2015 af­ter be­ing de­vel­oped by the Scot­tish Al­co­hol In­dus­try Part­ner­ship (SAIP) and Scot­tish Gov­ern­ment with Po­lice Scot­land and rep­re­sen­ta­tives from North La­nark­shire Coun­cil.

In 2018 the Greater Glas­gow Li­cens­ing De­part­ment ran a trial through the sum­mer hol­i­day pe­riod.

The cam­paign aims to tackle un­der­age drink­ing by tar­get­ing the adults who “ask for it” and ul­ti­mately raise aware­ness that the proxy pur­chase is a crim­i­nal of­fence which car­ries a fine of up to £5000 or up to three months im­pris­on­ment.

The aim is to help re­duce proxy pur­chases of al­co­hol for un­der 18s, anti-so­cial be­hav­iour, make com­mu­ni­ties safer and pro­tect chil­dren and young per­sons from harm.

The ar­eas to run the trial across Glas­gow were iden­ti­fied through an­a­lyt­i­cal work of the eight com­mand ar­eas within Greater Glas­gow di­vi­sion to de­ter­mine proxy pur­chase hot spot ar­eas.

This al­lowed for the ar­eas need­ing the cam­paign the most to be fo­cused on.

Glas­gow South East saw an over­all re­duc­tion of 41 per cent fol­low­ing “You’re Ask­ing for It.”

Dur­ing the 2018 school sum­mer hol­i­day pe­riod, there were 354 re­ported in­ci­dents in­volv­ing youths and al­co­hol

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