Campaign to stop underage drinking taken
AN INITIATIVE dedicated to reducing underage drinking by challenging adults who buy alcohol for under 18s is expected to be launched nationally.
“You’re Asking For It” was first piloted in Motherwell and Wishaw in 2015 after being developed by the Scottish Alcohol Industry Partnership (SAIP) and Scottish Government with Police Scotland and representatives from North Lanarkshire Council.
In 2018 the Greater Glasgow Licensing Department ran a trial through the summer holiday period.
The campaign aims to tackle underage drinking by targeting the adults who “ask for it” and ultimately raise awareness that the proxy purchase is a criminal offence which carries a fine of up to £5000 or up to three months imprisonment.
The aim is to help reduce proxy purchases of alcohol for under 18s, anti-social behaviour, make communities safer and protect children and young persons from harm.
The areas to run the trial across Glasgow were identified through analytical work of the eight command areas within Greater Glasgow division to determine proxy purchase hot spot areas.
This allowed for the areas needing the campaign the most to be focused on.
Glasgow South East saw an overall reduction of 41 per cent following “You’re Asking for It.”
During the 2018 school summer holiday period, there were 354 reported incidents involving youths and alcohol