2017 Global di­rec­tor of pro­mot­ers and busi­ness re­la­tions at For­mula 1 2009 Se­nior coun­sel for F1 ac­tiv­i­ties on a wide range of com­mer­cial and cor­po­rate mat­ters 2007 So­lic­i­tor for Har­bot­tle & Lewis LLP work­ing in the me­dia and en­ter­tain­ment sec­tor 2005 Tra

F1 Racing (UK) - - PRO - DAMIEN SMITH

F1 Rac­ing: How much of your time is ded­i­cated to work­ing with tra­di­tional race hosts and in­ves­ti­gat­ing new races?

Chloe Tar­gett-adams: All of my time… Not only do

I get to work on new races – the busi­ness de­vel­op­ment and ne­go­ti­a­tion of the deal to bring­ing them on to the calendar – but also to build great re­la­tion­ships with all our cur­rent pro­mot­ers. We work with them closely be­cause they are in­vest­ing a huge amount into our sport.

F1R: Each pro­moter has their own deal. How do you man­age those re­la­tion­ships when they all know each deal is dif­fer­ent?

CT-A: At times it is a com­plex chal­lenge: 21 race pro­mot­ers with 21 dif­fer­ent com­mer­cial deals. We are for­tu­nate enough to have a good few in the pipe­line, too. Ev­ery lo­ca­tion has a dif­fer­ent com­mer­cial dy­namic in terms of why they would have an F1 race. In terms of man­ag­ing it, it’s about com­mu­ni­ca­tion and work­ing closely to­gether.

F1R: The fu­ture calendar is al­ways a talk­ing point. How would you de­scribe the strat­egy for the fu­ture?

CT-A: We are tak­ing a much more strate­gic view than maybe was done in the past. We are a global series and it is im­por­tant our calendar re­flects that. We’ve got a great calendar as it is, rac­ing on five con­ti­nents in 21 coun­tries. So when we look at grow­ing and adding new races, it’s key that the ob­jec­tive of it be­ing a global series comes into play.

F1R: Are there spe­cific ar­eas of the world you are look­ing at?

CT-A: We have two core mar­kets we are try­ing to gain more trac­tion in: the US and China. We are lucky to have races there al­ready: we have been in Shang­hai since 2004 and Austin has been a great ad­di­tion since 2012 and we want to re­main there for a while to come. I think our calendar could def­i­nitely add more races in both with­out un­der­min­ing ex­ist­ing lo­ca­tions. Equally it would be great to race on six con­ti­nents rather than five, so if there was an op­por­tu­nity in Africa that would be ben­e­fi­cial, in­ter­est­ing and ex­cit­ing. F1R: Do you have a num­ber in mind when it comes to how big the calendar should be? CT-A: There’s ob­vi­ously go­ing to be a ceil­ing on it. If we can get to 24, 25 that would be some­thing to aim for, while be­ing mind­ful of how it would work for the teams and the FIA.

F1R: Some sug­gest shorter events would be help­ful. Is there any chance of a change to the week­end sched­ule?

CT-A: Ross Brawn and his depart­ment are work­ing with the FIA and the teams to look at the race for­mat, and how we max­imise fan en­gage­ment and the spec­ta­cle across the week­end. From the pro­mot­ers’ side, we want as many days as pos­si­ble, to build that fes­ti­val el­e­ment of when F1 comes to town. For me, our events work well over three or four days.

F1R: Do you pre­fer street cir­cuits or per­ma­nent cir­cuits.

CT-A: I pre­fer va­ri­ety. There’s a unique­ness to some­thing like the Sin­ga­pore street cir­cuit, for ex­am­ple. What a phe­nom­e­nal event but you counter that with her­itage lo­ca­tions such as Spa, which is so at­mo­spheric.

F1R: What is your big­gest chal­lenge in your job?

CT-A: On a per­sonal level, you start your day with Aus­tralia, move on to Asia, then Europe and fin­ish in the Amer­i­cas

– so to get some sleep. From a busi­ness per­spec­tive, we’ve come a long way since the changes to the busi­ness last year. The big­gest chal­lenge is how we con­tinue to im­prove events. We want them to be the best in the world.

F1R: Where are you at with the fu­ture of the Bri­tish GP?

CTA: We have had some re­ally con­struc­tive dis­cus­sions and ne­go­ti­a­tions with Sil­ver­stone. They felt it was nec­es­sary last year to ac­ti­vate their op­tion to exit their con­tract early. It was ob­vi­ously not some­thing we wanted. We would love to re­tain Sil­ver­stone on the calendar and our core fo­cus is to have a Bri­tish GP. We are ac­tively work­ing to make that a re­al­ity.

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