ME AND MY LID
Sergey Sirotkin’s Russian helmet
For my home grand prix I took a special new colour scheme for my Bell helmet, and together with SMP Racing we had a competition to suggest a design. Entrants were given a template which was a blank sheet around certain hardpoints such as sponsor logos and the Martini logo around the top, so the challenge was to execute a really bold idea that would integrate these features.
The winner was this one by Andy Werner, a German graphic artist. It’s a really strong design, simple but striking, and using the colours of the Russian flag in a way that co-ordinates with the blue and red of the Martini colours. As well as my racing number (35) on the top, there’s ‘Sochi’ written in Cyrillic script on each side. The blockiness of the typeface gives it a bold feel and works well with all the other geometric shapes.