ME AND MY LID

Sergey Sirotkin’s Rus­sian hel­met

F1 Racing (UK) - - CONTENTS -

For my home grand prix I took a spe­cial new colour scheme for my Bell hel­met, and to­gether with SMP Rac­ing we had a com­pe­ti­tion to sug­gest a de­sign. En­trants were given a tem­plate which was a blank sheet around cer­tain hard­points such as spon­sor lo­gos and the Mar­tini logo around the top, so the chal­lenge was to ex­e­cute a re­ally bold idea that would in­te­grate th­ese fea­tures.

The win­ner was this one by Andy Werner, a Ger­man graphic artist. It’s a re­ally strong de­sign, sim­ple but strik­ing, and us­ing the colours of the Rus­sian flag in a way that co-or­di­nates with the blue and red of the Mar­tini colours. As well as my rac­ing num­ber (35) on the top, there’s ‘Sochi’ writ­ten in Cyril­lic script on each side. The block­i­ness of the type­face gives it a bold feel and works well with all the other geo­met­ric shapes.

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