Einhell Launches Partnership with Mercedes-amg PETRONAS F1 Team
Landmarks in London, Barcelona, Montreal and Melbourne glowed red at the start of the F1 season. The reason? A new partnership between Mercedes-amg PETRONAS F1 Team and Einhell Germany. Before the Formula 1 season launched in Bahrain, the innovative DIY and garden tool manufacturer from Germany made a worldwide mark as the “Official Tool Expert” of the Mercedes Team, lighting up buildings in 3 continents and 4 cities, leaving fans eagerly anticipating what promises to be an exciting season.
CORDLESS EXCELLENCE IN THE FORMULA 1 PIT LANE
The Power X-change battery platform from Einhell now covers over 250 tools for the home and garden. As the Formula 1 season launches in Bahrain, Einhell tools will be found in the racing team’s pit lane, and under the most extreme conditions for the first time. “The team is delighted by the range of our cordless tools and more than happy with the power and endurance of our products,” Andreas Kroiss reports.
Toto Wolff, too, believes it to be a convincing partnership: “We are delighted to partner with Einhell. They are consistently setting new standards in their industry with the constant development of their technology. By using Einhell’s battery-powered tools and equipment, we benefit from the latest technology for maximum performance.” As a visible symbol of the partnership, the Einhell logo will feature on the racing car and the clothing of the drivers and Mercedes team from the start of the Formula 1 season in Bahrain.
Toto Wolff will also play a role as brand ambassador in the future communications of Einhell, including the TV campaign that will be broadcast internationally from May 2023.
BATTERIES ON THE MARCH
The cordless specialist is wowing DIY customers all over the world with its innovative Power X-change battery platform. Boasting more than 40 subsidiaries, Einhell Germany AG has become a global player with an active presence in over 90 countries. The Power X-change platform is symbolic of Einhell’s success, and positions the company as the category leader in the cordless tool sector.
“The partnership brings together two brands that stand for technology expertise. Our success comes especially from our team spirit, our dynamism and a clear, bold goal in mind. This is why the partnership with the Mercedes-amg PETRONAS F1 Team is the strategic next step for us towards our goal of becoming an international market and technology leader in battery-powered tools for the home and garden,” explains Andreas Kroiss, CEO of Einhell Germany AG.
ABOUT EINHELL
Einhell is a leading manufacturer of state-of-the-art tools and equipment for the house and garden. From its headquarters in Landau/isar (Bavaria), the internationally successful company has continuously expanded its innovative rechargeable battery platform Power X-change and is now the market leader in the area of cordless tools and garden equipment. For many years Einhell has set new standards in terms of endurance, performance, and safety. Einhell customers appreciate the freedom of cordless operation for all their DIY projects, as well as the excellent value for money that Einhell products represent and the first-class customer service offered by the company.
For more information please visit our website: www.einhell.co.uk