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THE East of Eng­land Co-op su­per­mar­ket chain is now sell­ing food that has passed its ‘best be­fore’ date, in a bid to re­duce waste.

Af­ter a trial in 14 stores, bosses of the chain de­cided to go ahead with the scheme in all 125 shops. The store says that around 30-50% of food glob­ally is wasted, so is telling their cus­tomers: “Don’t be a bin­ner, have it for din­ner!”

The stores will sell tinned food, dried food and pack­ets for 10p each. They won’t sell food that has passed its ‘use by’ date, such as fish and raw meat, as this can be dan­ger­ous to health. But things like rice, pasta and canned food are of­ten still edi­ble months af­ter the ‘best be­fore’ date.

Some other su­per­mar­kets give out-of-date food to char­ity.

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