First News - - FRONT PAGE -

The Feed It For­ward su­per­mar­ket has just launched in Toronto, with all the price tags say­ing the same thing: “Pay what you can.”

Ev­ery­thing for sale in the store is do­nated, a lot of it from other su­per­mar­kets. Some things would have ended up in the rub­bish bin, such as mis­shapen fruit and veg­eta­bles or prod­ucts that are near­ing their ex­piry date.

“It’s a sim­ple pro­ce­dure of tak­ing those trucks that are des­tined for land­fills, hi­jack­ing them and giv­ing them to peo­ple in need,” said Jag­ger Gor­don, above, the chef who launched the store. “You take a bas­ket for the day and feed your fam­ily with it and come back the next day. If you can af­ford to pay more, go right ahead. If you can’t pay for what you have, then don’t.”

More than 600 vol­un­teers help run the shop. All prof­its are used to cover costs, like rent and transport.

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