AQUA NOR

Trond­heim hosts world’s big­gest aqua­cul­ture show

Fish Farmer - - Front Page - BY ERIK HEM­PEL

Since 1979, Nor­way has hosted the great­est aqua­cul­ture show in the world: Aqua Nor. The ex­hi­bi­tion is held ev­ery other year, al­ter­nat­ing with the fish­eries ex­hi­bi­tion Nor-Fish­ing.

Aqua Nor is or­gan­ised by the Nor-Fish­ing Foun­da­tion, and has al­ways been held in Trond­heim in mid-Nor­way. This places it close to nu­mer­ous salmon farms in the Trond­heim fjord, and many ma­jor fish­eries and aqua­cul­ture or­gan­i­sa­tions based in the city.

This year’s Aqua Nor will be held from Au­gust 18-21, and it looks to be the big­gest show ever. Al­most 500 ex­hibitors have signed up al­ready, and the or­gan­is­ers ex­pect 18,000-20,000 vis­i­tors from up to 70 coun­tries.

Aqua Nor project man­ager Kari Steinsbø said many ex­hibitors regis­tered early this year to make sure they get the space and lo­ca­tion they want.

‘In ad­di­tion to the many Nor­we­gians, ex­hibitors from a num­ber of for­eign coun­tries like the UK, Chile, China, the USA and Dubai have also regis­tered,’ she said.

The ex­hi­bi­tion area presently cov­ers 18,000 m2, but will be ex­panded to about 23,000 m2 when a new hall is added a few years from now.

‘But be­cause of the great in­ter­est this year, we have added one ex­tra hall,’ said Steinsbø. ‘All the ex­hi­bi­tion halls were fully booked six months ahead of the show, so we de­cided to erect a new hall, Hall A2, which is now fill­ing up.’

Dis­plays Aqua Nor is the only aqua­cul­ture tech­nolo- gy ex­hi­bi­tion where you can ac­tu­ally see the equip­ment in its right el­e­ment: on the wa­ter. At the Skansen area in the Trond­heim har­bour, a 10-minute walk from the main ex­hi­bi­tion halls, ex­hibitors dis­play float­ing cages, work­boats, un­der­wa­ter equip­ment and other in­stal­la­tions.

Mini-sem­i­nars

Nor­we­gian fish farm­ing has ex­pe­ri­enced tremen­dous suc­cess over the past 40 years, and the tech­nol­ogy that has made this suc­cess pos­si­ble has been on dis­play at Aqua Nor for 36 years. In or­der to give for­eign vis­i­tors a bet­ter un­der­stand­ing of mod­ern, Nor­we­gian aquacul-

ture tech­nol­ogy and prac­tices, the Nor-Fish­ing Foun­da­tion has joined forces with the Ma­rine Re­search In­sti­tute in Ber­gen and many of the tech­nol­ogy providers to or­gan­ise a mini-sem­i­nar on the lat­est aqua­cul­ture tech­nol­ogy.

When a sim­i­lar mini-sem­i­nar was held at Aqua Nor 2013, the in­ter­est was over­whelm­ing. This year’s theme – ‘Is Nor­we­gian aqua­cul­ture tech­nol­ogy rel­e­vant in other parts of the world?’ – is ex­pected to draw the crowds, too. The sem­i­nar will be held in the af­ter­noon of the open­ing day, Au­gust 18.

There will be nu­mer­ous other sem­i­nars, mini-con­fer­ences and pre­sen­ta­tions held on a num­ber of dif­fer­ent sub­jects, rang­ing from mar­kets for farmed fish to de­tailed as­pects of fish farm­ing. In 2013, more than 30 dif­fer­ent sem­i­nars and pre­sen­ta­tions were held.

For those who would like to see fish farms in op­er­a­tion, In­no­va­tion Nor­way is or­gan­is­ing a

It is the only aqua­cul­ture ex­hi­bi­tion where you can see the equip­ment in its right wa­ter” el­e­ment: on the

boat trip around the Trond­heim fjord on the day be­fore the open­ing, Monday, Au­gust 17. This trip is re­served for for­eign vis­i­tors, and was very suc­cess­ful when it was op­er­ated in 2013.

Net­work­ing

Many vis­i­tors claim that the most im­por­tant as­pect of Aqua Nor is the net­work­ing– meet­ing old friends and mak­ing new con­tacts. Con­se­quently, there is a lot of chat­ting go­ing on in the ex­hi­bi­tion halls and in the sev­eral restau­rants on the premises. One of the most pop­u­lar meet­ing places is the out­door restau­rant, where peo­ple can also lis­ten to heated de­bates dur­ing the lunch hour.

For­eign del­e­ga­tions

Over the years, many for­eign del­e­ga­tions have vis­ited Aqua Nor, of­ten headed by min­is­ters and top of­fi­cials from the vis­it­ing coun­tries. There have been large del­e­ga­tions from In­done­sia, China, Viet­nam, South Korea, and other Asian coun­tries, as well as from Latin America and Africa. Many of these del­e­ga­tions have used the oc­ca­sion to high­light in­vest­ment op­por­tu­ni­ties in their own coun­tries dur­ing brief pre­sen­ta­tions at the ex­hi­bi­tion. In­no­va­tion Award

The Nor-Fish­ing Foun­da­tion will present the In­no­va­tion Award 2015 for the 13th time at Aqua Nor on Au­gust 18. Since 2003, the Board of Di­rec­tors of the Foun­da­tion has con­trib­uted NOK 1.3 mil­lion to re­search and de­vel­op­ment of equip­ment and ser­vices for the aqua­cul­ture and fish­eries in­dus­try, na­tion­ally and in­ter­na­tion­ally. In the past, there has been broad in­ter­na­tional par­tic­i­pa­tion in the con­test. Previous win­ners have re­ported that the award has cre­ated great in­ter­est in their prod­ucts and ser­vices.

Best Stand Award

Since Nor-Fish­ing 2012, the or­gan­is­ers have given out the Best Stand Award. The idea is to stim­u­late in­no­va­tion, and re­ward those ex­hibitors who put an ex­tra ef­fort into their stand design.

The cri­te­ria for se­lect­ing the best stand were es­tab­lished in 2012, and they are rel­a­tively sim­ple, but rel­e­vant:

• Is the stand an at­ten­tion get­ter? It should catch the at­ten­tion of vis­i­tors, re­flect a the­matic idea, and be aes­thet­i­cally pleas­ing. • Does the stand at­tract vis­i­tors? Do vis­i­tors stop to talk to the per­son­nel?

• Does the stand give clear and rel­e­vant in­for­ma­tion about the mes­sage it is meant to com­mu­ni­cate?

With these ques­tions in mind, a jury will spend the first three days of the ex­hi­bi­tion vis­it­ing stands. On the fi­nal day, their de­ci­sion will be an­nounced.

Book early

Ho­tel ac­com­mo­da­tion has tra­di­tion­ally been a prob­lem at Aqua Nor, although in re­cent years, Trond­heim has added more than 30 per cent to its ho­tel ca­pac­ity. Hope­fully, most of those in­tend­ing to visit will have booked by now, and those need­ing visas will have al­ready ap­plied.

For fur­ther in­for­ma­tion con­tact: Erik Hem­pel, di­rec­tor of com­mu­ni­ca­tions, the Nor-Fish­ing Foun­da­tion, on +47 9084 1124, email erik.hem­pel@hempelco.com, or visit www.aqua-nor.no

Clock­wise from above: The Trond­heim fjord; en­trance to the ex­hi­bi­tion cen­tre; out­door dis­plays

Clock­wise from above: Be­fore the rush­stands at Aqua Nor 2013; net­work­ing op­por­tu­ni­ties

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