Young’s adds to fast expanding Gastro range
YOUNG’s Seafood is expanding its Gastro range of fish dishes which has already become one of the fastest growing food lines in the country.
The Gastro brand, which has grown by 50 per cent in the past 12 months alone, is now worth £30million annually from a standing start back in 2012.
Young’s has introduced four new dishes, which the company says provide a solution for every occasion.
Each dish has been specially created by the Young’s chef, inspired by exciting culinary trends and global flavours.
They are: Gastro Lemon and Herb Tempura Wholetail Scampi; two new Gastro natural fish variants and a Gastro fish pie.
Fish lovers will be able to enjoy the new dishes when they hit supermarket shelves this month.
Yvonne Adam, marketing director at Young’s, said the company had drawn from global culinary trends and gastro pub favourites.
‘Our Young’s Gastro brand aims to grow the category by encouraging people to eat more fish, by making fish more tasty and ultra-easy to prepare,’ she said.
Young’s chief executive Pete Ward said: ‘Having launched in 2012, and now worth over £30 million, with 50 per cent growth in the last year, the success of Young’s Gastro proves that it is possible to grow frozen brands in today’s market.
‘These delicious new dishes offer variety, increased appeal and yet more opportunities to enjoy Young’s Gastro restaurant quality fish at home.’
Earlier in the year Young’s launched a new TV advertising campaign, promoting their Gastro dishes, which introduced consumers to brand ambassador Malcolm the Cat.