Seminar to probe shopping trends

SEAFISH is holding a day-long seminar into shopping and consumer insights, featuring a number of key business analysts and marketing specialists, on Tuesday, October 13.

seafood shopper and what they are going to buy; how the industry can segment consum- ers and change their behaviour; a look at the shape of the food service market and how food service consumers feel about sustainability and other issues.

the seafood sector up to date with trends and views.

Simon Hulbert from Kantar will deliver a research and talk about seafood shoppers’ purchase habits and decision making.

- ence consumers and explain the key factors that determine how and when people buy seafood, with the aim of making it easier for shoppers and consumers to engage more with the category.

The seminar will be held at the Humber Royal Hotel in Grimsby.