Saucy Fish opens first online shop

THE Saucy Fish Co is going straight to its customers by launching the first major seafood online shop.

The Grimsby company’s products were surprisingly de-listed by Tesco last month despite its cool image and while it is still being sold by other major retailers, such as Sainsbury’s, the Co-op and Waitrose, the parent company Icelandic Seachill has decided to open a direct line.

It is also thought to be the first time that a national seafood brand has been sold to the consumer online.

Amanda Webb, sales and marketing director, said: ‘Our mission at the Saucy Fish Co is to get more people eating more fish, more often, and with the launch of our new Saucy Shop we’re making buying fish even easier and accessible.

‘We decided to build the shop in response to the many calls and emails we receive from our loyal customers who can’t find us in store or want to explore our range further. We’re excited to see how this will transform our business.’ IT -

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