Has ‘demarketing’ harmed farms?

Canadian researcher who unearthed environmental campaign against salmon set to look at Norway’s industry

Last December, a link appeared on a wellknown web page, headlined ‘Eight kinds of cancer-triggering foods that you should avoid’. Number one in the list was farmed salmon. It stated that ‘salmon are raised in a really crowded environment and thus they have 30 parts. Also, farmed salmon is infamous for the cancer causing dioxins in it’.

What stood out of these absurd claims was the inclusion of the word ‘infamous’. Farmed salmon is known as a value-for money, tasty and healthy food. It seems odd that it is infamous for anything, but ten years ago, farmed the ludicrous claims that appeared again last month.

However, these claims were not backed by Environmental groups were actually being paid millions of dollars in secret to tarnish the repu

This covertly funded campaign would have remained unknown except for the work of independent Canadian researcher Vivian Krause, direct evidence of the huge funding campaign against farmed salmon.

Krause has now been asked to speak at the way (in Hell, near Trondheim, from January 1920) to describe her work uncovering what has salmon and to consider whether Norwegian salmon is subject to a similar campaign today.

Krause’s voyage of discovery began in 2005 press that a study had found that salmon farm higher than natural, ‘commonly killing over 80 per cent of returning pink salmon’.

That press release generated more than 500

When she started to dig deeper into this research, Krause uncovered a grant document both science and media.

sumer and retailer demand away from farmed iceberg.

would want to persuade consumers to avoid