Birds Eye’s Recipe for success

and retail seafood brand, appears to be ready to beef up its digital market

Recipe has been brought in to man throughout 2016.

for £1.9 billion last year.

for around £500 million in September.

- ing the Birds Eye brand in Britain in

- - enced by technology.

‘Recipe is one of the leading agencies -

business director, at the London based - BRITISH salmon smoker MacKnight year in the red reported. But the company believes strong to ‘move

- ed a net loss of £268,552 in the ended December 2014, up from the its losses amounted to £771,287.

improved yearon-year from £1.5 million to £2.8 million. MacKnight described 2014 as a ‘year of recovery supermarket Morrisons in 2013.

branch had a ‘great the company. The focus is on pro - ic-free value-added salmon products lines this year.