Young’s expands its Gastro range
YOUNG’S Seafood is boosting its power brand Gastro by introducing three new marinade products aimed at the dining-in market.
The Gastro range, with its emphasis on fish sophistication, has been a major success story for Young’s and is now worth more than £54 million a year to the company.
The restaurant inspired dishes have attracted £20 million incremental value to frozen fish, breathing new life into categories that have seen some shoppers leave, such as battered fish.
A couple of months ago, as part of a move to attract more people to frozen fish, it launched two new dishes and now it has followed this up with its marinades. They will be available in Sainsbury’s and Waitrose stores.
Profitsup:Page84 BASED in the Black Isle and