Asian expo

Seafood Expo Asia is re­turn­ing to Hong Kong in Septem­ber against a back­drop of the re­gion’s ris­ing mid­dle class and in­creased per capita spend­ing, which is fu­elling a de­mand for higher value fish.

Fish Farmer - - Contents -

THE expo will be held at the Hong Kong Con­ven­tion and Ex­hi­bi­tion Cen­tre from Septem­ber 6-8, pro­vid­ing buy­ers from ma­jor su­per­mar­kets, ho­tels, restau­rants, air­lines, whole­sale and food­ser­vice sec­tors with an op­por­tu­nity to source the world’s finest seafood prod­ucts and learn about the top trends.

The or­gan­is­ers say the out­look for Asia’s seafood in­dus­try will be a central theme at this year’s event, which runs along­side the fine din­ing and bev­er­age ex­hi­bi­tion, Restau­rant & Bar Hong Kong.

With the re­gion’s palate for pre­mium seafood evolv­ing, Asia is ex­pected to dom­i­nate global aqua­cul­ture trade and im­port growth, with the World Bank pre­dict­ing that Asian coun­tries will ac­count for around 70 per cent of global fish con­sump­tion by 2030.

A 2014 Global In­dus­try An­a­lysts re­port sug­gests that in terms of de­mand, the Asia Pa­cific is not only the largest and fastest grow­ing mar­ket in the world, but is pro­jected to in­crease at an av­er­age com­pound growth rate of five per cent be­tween now and 2020.

Growth is be­ing driven by a ris­ing mid­dle class pop­u­la­tion that, ac­cord­ing to 2013 data from Ernst & Young and SKOLKOVO, stands at around 525 mil­lion peo­ple but which over the next 20 years could po­ten­tially ex­pand to more than three bil­lion.

‘Asia has be­come in­creas­ingly im­por­tant to the global seafood mar­ket as with the growth of the re­gion’s mid­dle class pop­u­la­tion, con­sumers in this in­come bracket are able to af­ford higher value goods and prod­ucts, one of them be­ing pre­mium fish and shell­fish,’ said Liz Pl­izga, seafood group vice pres­i­dent of Di­ver­si­fied Com­mu­ni­ca­tions, or­gan­is­ers of Seafood Expo Asia.

‘Im­prov­ing liv­ing stan­dards and ris­ing in­comes, cou­pled with an al­ready well estab­lished din­ing out cul­ture, are driv­ing mar­ket ex­pan­sion as in­di­vid­u­als be­come more con­scious of taste and qual­ity, par­tic­u­larly in China and South East Asia, where economic growth is pos­i­tively im­pact­ing seafood im­ports, mak­ing these coun­tries es­pe­cially at­trac­tive to pro­duc­ers and ex­porters of pre­mium pro­duce.’

At Seafood Expo Asia, in­dus­try buy­ers will be able to meet with more than 240 sup­pli­ers of fish and shell­fish from over 30 coun­tries, and visi­tors will be able to hear from seafood ex­perts, who will of­fer busi­ness ad­vice dur­ing the three-day event.

Ris­ing in­comes “Im­prov­ing liv­ing stan­dards are driv­ing mar­ket ex­pan­sion”

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