…and is cool brand again

Saucy Fish Co has just been voted as one of the UK’s coolest brands for the fourth year running.

THE 2016-17 CoolBrands listing is the result of an extensive voting process that involved 36 influencers and 2,500 members of the British public.

The four factors deemed to be inherent in a CoolBrand are authenticity, desirability, innovation and originality.

Icelandic Seachill, part of the Icelandic Group which owns Saucy Fish, said the latest CoolBrands results – headed by Apple – underline the Saucy Fish Co’s prestige and allure within the country.

Competition is substantial, with thousands of brands from more than 50 sectors considered by the voters; only those achieving top scores qualify for CoolBrands status.