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AFTER the United States, Belgium and Austria, Britain’s Saucy Fish is now heading to Canada.
Describing itself as the world’s leading chilled seafood brand, the Grimsby based company said it is launching some of its premium fish products in the Canadian supermarket chain Loblaws. This is a first for the company.
The popular fish and sauce combination, which is only a few years old, has moved another step closer to conquering the world
The company said: ‘Inspiring the mid-week meal with quality fish and extraordinary flavour profiles will be at the heart of the Canadian roll-out, which will see Saucy Fish available in 349 stores owned by Loblaws - including Zehrs, Your Independent Grocer, Valu-Mart, Provigo, Dominion and Atlantic Superstore.’
The news comes following a string of international export announcements made over the last year across North America, including listings in Whole Foods Market and Publix.
The range launched in Canada includes four new products found in the freezer aisle that can be oven cooked straight from frozen: Lemon Butter Sauce sensational with Herb Crusted Atlantic Salmon; Chili, Lime and Ginger Dressing superb with Atlantic Salmon; Aged Cheddar and Chive Sauce smashing with Smoked Haddock; and Salsa Verde tremendous with Tilapia.
There will also be three products from the pre-cooked Ready to Eat range: Sticky Maple sauce sensational with smoked and roasted Atlantic Salmon fillets; Tomato and Chilli Chutney tremendous with Roasted Sweet Chilli Atlantic Salmon fillets; and Sicilian Lemon & Dill Mayo magnificent with Roasted Lemon and Herb Atlantic Salmon.
Paul Macis, international and business development manager at the Saucy Fish Co, said: ‘Following our stateside expansion over the last year, we’re exceptionally pleased to be launching in Canada with a brand new frozen range.
‘We know different international markets buy and consume seafood in different ways. We feel extremely confident that our inspirational fish and sauce combinations will brighten up the Canadian shoppers’ basket, and lighten the load on whoever’s cooking the mid-week meal.
‘We’re also delighted to have Loblaws as our retail partner. They are the perfect retail partner for our brand and they seem really committed to supporting our launch.’