Spar chain to stock Saucy Fish

Fish Farmer - - Markets & Retail -

THE Saucy Fish Co will con­tinue to ex­pand around the UK, via the con­ve­nience store chain Spar, the com­pany an­nounced last month.

The Grimsby based pro­ces­sor, part of the Ice­landic Seachill group which was re­cently voted the num­ber one seafood brand in the world by food brand­ing experts, had launched into hun­dreds of Spar stores na­tion­wide with four prod­ucts, in­clud­ing the pop­u­lar Salmon with Chilli, Lime and Gin­ger Sauce from the Fish and Sauce range.

Since launch­ing in 2010, the Saucy Fish Co has gone from strength to strength with a se­lec­tion of 21 dif­fer­ent prod­ucts across six prod­uct ranges in five in­ter­na­tional ter­ri­to­ries. The brand has bro­ken into Canada and the US this year.

This new list­ing for the Saucy Fish Co is the lat­est in a strate­gic re­sponse to con­sumer shop­ping pat­terns shift­ing from the tra­di­tional big weekly shop, to the ev­ery­day pur­chase, a trend pre­ferred by busy young pro­fes­sion­als in par­tic­u­lar.

Andy Hall at Spar said: ‘These lines are ideal for our cus­tomers, giv­ing them easy to cook, mod­ern and rel­e­vant fish based meal so­lu­tions.’

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