Spar chain to stock Saucy Fish
THE Saucy Fish Co will continue to expand around the UK, via the convenience store chain Spar, the company announced last month.
The Grimsby based processor, part of the Icelandic Seachill group which was recently voted the number one seafood brand in the world by food branding experts, had launched into hundreds of Spar stores nationwide with four products, including the popular Salmon with Chilli, Lime and Ginger Sauce from the Fish and Sauce range.
Since launching in 2010, the Saucy Fish Co has gone from strength to strength with a selection of 21 different products across six product ranges in five international territories. The brand has broken into Canada and the US this year.
This new listing for the Saucy Fish Co is the latest in a strategic response to consumer shopping patterns shifting from the traditional big weekly shop, to the everyday purchase, a trend preferred by busy young professionals in particular.
Andy Hall at Spar said: ‘These lines are ideal for our customers, giving them easy to cook, modern and relevant fish based meal solutions.’