Nor­we­gian salmon sales march on - but not in Europe

Fish Farmer - - European News -

THE im­pres­sive rise in Nor­we­gian salmon ex­ports last year have con­tin­ued to march on into 2017. The lat­est fig­ures from the Nor­we­gian Seafood Coun­cil show that sales in Jan­uary were 1.1 bil­lion kro­ners (just over £100 mil­lion), higher than the same month in 2016.

But there is a cau­tion­ary note with news that sales in many Euro­pean coun­tries were down as con­sumers re­acted to higher in-store prices by look­ing for cheaper seafood.

Geir Hå­vard Hanssen, com­mu­ni­ca­tions di­rec­tor with the Nor­we­gian Seafood Coun­cil, said: ‘The start of the 2017 seafood year has been marked by a re­duced sup­ply of salmon from Nor­way and con­tin­u­ing high prices.

‘It helps that less salmon has been sold in Europe, while more salmon is en route to the US and Asian mar­kets.’

Nor­way ex­ported 70,100 tonnes of salmon worth NOK 5.3 bil­lion in Jan­uary. Ex­port vol­umes to the EU were re­duced by 5,400 tonnes, while the to­tal de­cline in vol­ume across all mar­kets was 2,700 tonnes. The value of salmon ex­ports in­creased by NOK 1.1 bil­lion, or 25 per cent, com­pared with Jan­uary last year.

In Jan­uary 2016, the av­er­age price for fresh whole salmon was NOK 55.56 per kg. In Jan­uary this year the price rose to NOK 72.37 per kg.

Poland, France and Den­mark were the big­gest im­porters of Nor­we­gian salmon. The coun­cil said the re­duced avail­abil­ity and high prices have im­pacted the sup­ply of salmon in key Euro­pean ex­port mar­kets. In Spain salmon has been dis­placed at the counter by other species of fish.

The coun­cil’s salmon an­a­lyst, Paul Aan­dal, said: ‘Salmon ex­ports to Europe are in re­treat, but there is still strong de­mand for salmon in the global mar­ket. Ex­ports to the US in­creased by 1,045 tonnes last month.’

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