Norway investigates best future export markets

THE Norwegian Seafood Council has said it wants feedback from the industry about which export markets should be given future priority.

‘We intend to increase the value of Norwegian seafood,’ it said.

‘We can do this by working systematically with market insight, market development, market preparedness and reputation in order to build selected countries around the world.

‘In addition, we are continuously working on identifying opportunities for Norwegian seafood products in new as well as existing markets.’

The council, which has asked the industry for submissions by December 31, is currently financed through a statutory fee on all exports of Norwegian seafood.

It says the most important sectors are represented by their own advisory market groups on the council.