New tool raises pro­file of farmed fish

Fish Farmer - - News -

A NEW web tool has been de­vel­oped to pro­vide seafood buy­ers with in­for­ma­tion about the most im­por­tant farmed fish and shell­fish species on the UK mar­ket.

The easy-to-use on­line tool, launched by in­dus­try body Seafish, pro­files nine species, which will in­crease to 14 over the com­ing months.

The pro­files of­fer in­for­ma­tion on pro­duc­tion lo­ca­tion and meth­ods, nutri­ents, feed, dis­ease and medicines, es­capes, as well as sus­tain­abil­ity cer­ti­fi­ca­tions.

In­for­ma­tion on global, third party cer­ti­fi­ca­tion schemes has been pulled to­gether in the same re­source, mak­ing it eas­ier for buy­ers to see what is be­ing done to mit­i­gate the en­vi­ron­men­tal and so­cial im­pacts of aqua­cul­ture.

Aqua­cul­ture is the fastest growing food sup­ply sec­tor in the world and now ac­counts for half of all fish for hu­man con­sump­tion, Seafish pointed out. It is also recog­nised as one of the most re­source ef­fi­cient ways to pro­duce pro­tein.

Lee Cocker, aqua­cul­ture man­ager at Seafish, said: ‘Seafood buy­ers have to look hard to find bal­anced and up-to-date in­for­ma­tion on aqua­cul­ture and we be­lieve this can im­pact on the pur­chas­ing de­ci­sions when re­tail­ers or whole­salers are de­cid­ing which farmed prod­ucts they want to make avail­able to cus­tomers.

‘Our hope is that the pro­files on this tool will pro­vide any­body in­ter­ested in aqua­cul­ture with the in­for­ma­tion they need to make in­formed de­ci­sions and help dis­pel some of the com­mon myths about farmed seafood.’

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