Retail & Marketing News
TEN fishmongers received their certificates of achievement from Princess Anne, in her capacity as Prime Warden of the Fishmongers’ Company.
At the ceremony, in Fish Hall near old Billingsgate Market in London, the historic centre for standards of fishmongering since 1272, Princess Anne encouraged all fishmongers to be the guardians of excellence, not just with the preparation and selling of fish, but also as champions for
The award scheme recognises achievement for fishmongers at three levels of progression – Recognised, Advanced and Master. In addition, those who have given
a lifetime of contribution to the art of fishmongering may be bestowed as Companion Fishmongers.
One recipient was Master Fishmonger Hal Dawson, who opened his first fishmonger shop in the 1970s armed with just a pair of kitchen scissors and a set of his mother’s plastic weighing scales.
He declared this moment as the ‘biggest accolade of his seafood career’. Having sold his fishmonger business and smokehouse in 2000, he has since trained hundreds of fishmongers across Europe.
Andrew Kenny, president of the National Federation of Fishmongers, said: ‘I believe the Master Fishmonger Standard is the most exciting thing to have happened to the retail seafood sector in a long time, promoting higher levels of knowledge, craft skills and setting a standard to be aspired too.’
Above: Fisheries consultant Hal Dawson being awarded his accolade by Princess Anne