Consumer expert to lead Seafood 2040
CONSUMER affairs expert Alison Austin is to lead Seafood 2040, a strategic framework for the seafood supply chain in England.
Austin, who is also a Seafish board member, has more than 25 years’ experience in various aspects of the consumer issues, including a spell with Sainsbury’s.
Seafood 2040 (SF2040) has been set up to identify how the industry can grow to meet the recommended consumption level of two servings of fish per person per week, while ensuring continued sustainability of supply in both the wild caught and aquaculture sectors.
Austin will head a seafood industry leadership group to ensure delivery of the plan. When established, the group will bring all sectors of the seafood industry together to lead and support the work set out in the Seafood 2040 strategy and to hold all partners to account for its delivery.
‘I am absolutely delighted to have been appointed as the chair of the Seafood Industry Leadership Group,’ said Austin.
‘I look forward to forming the Seafood Industry Leadership Group and working to create a thriving industry, as well as encouraging consumption of fantastic, sustainable seafood.’
UK fisheries minister George Eustice said: ‘Alison’s proven commitment, passion and commercial expertise will stand her in good stead for delivering the vision of the Seafood 2040 project and I would like to congratulate her on this new role.
‘As we highlighted in our recently published fisheries white paper, Seafood 2040 will play an important part in supporting the long term sustainable growth and future economic success of the seafood chain in England.’