Mowi to build new smoke­house in France

Fish Farmer - - European News -

MOWI has an­nounced it will build a brand new, au­to­mated pro­cess­ing plant on the same site as the French fa­cil­ity de­stroyed in a fire last year.

The new unit at the Lan­di­visiau, Brit­tany, site will re­place the Marine Har­vest Krit­sen pro­cess­ing fac­tory, with a cost of around 60 mil­lion eu­ros (£52.8 mil­lion).

France will also be the next mar­ket to see the roll-out of the com­pany’s new MOWI brand pre­mium range salmon, which was first launched in Poland ear­lier this year.

‘France is one of the big­gest salmon mar­kets glob­ally and the board’s de­ci­sion en­sures the con­tin­u­a­tion of Krit­sen’s and Mowi’s long tra­di­tion of pro­duc­ing high qual­ity smoked prod­ucts in the coun­try,’ said Mowi.

The new pro­cess­ing plant will be key in the de­vel­op­ment of the MOWI brand in France, said the com­pany. Con­struc­tion of the ‘highly au­to­mated’ smoke­house’ will be­gin at the end of 2019, with the first smoked salmon in early 2021.

The vol­umes pro­duced will be 2,000 tonnes per year at the time of the launch in Jan­uary 2021, to reach 3,000 tonnes in Jan­uary 2022. This will lead to the re­ten­tion of 166 jobs.

‘Thanks to this mod­ern and ef­fi­cient plant, we will be able to re­spond to the ba­sic trends of the French smoked salmon mar­ket and meet the ex­pec­ta­tions of con­sumers, who in­creas­ingly pre­fer prod­ucts of su­pe­rior qual­ity, while of­fer­ing the best in­dus­trial stan­dards, from farm­ing to dis­tri­bu­tion,’ said Fabrice Bar­reau, man­ag­ing direc­tor of Mowi West­ern Europe.

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