Mowi to build new smokehouse in France

MOWI has announced it will build a brand new, automated processing plant on the same site as the French facility destroyed in a fire last year.

The new unit at the Landivisiau, Brittany, site will replace the Marine Harvest Kritsen processing factory, with a cost of around 60 million euros (£52.8 million).

France will also be the next market to see the roll-out of the company’s new MOWI brand premium range salmon, which was first launched in Poland earlier this year.

‘France is one of the biggest salmon markets globally and the board’s decision ensures the continuation of Kritsen’s and Mowi’s long tradition of producing high quality smoked products in the country,’ said Mowi.

The new processing plant will be key in the development of the MOWI brand in France, said the company. Construction of the ‘highly automated’ smokehouse’ will begin at the end of 2019, with the first smoked salmon in early 2021.

The volumes produced will be 2,000 tonnes per year at the time of the launch in January 2021, to reach 3,000 tonnes in January 2022. This will lead to the retention of 166 jobs.

‘Thanks to this modern and efficient plant, we will be able to respond to the basic trends of the French smoked salmon market and meet the expectations of consumers, who increasingly prefer products of superior quality, while offering the best industrial standards, from farming to distribution,’ said Fabrice Barreau, managing director of Mowi Western Europe.